| posted by Joe Hice |

Solutions for your world

And one more time, when you’re reviewing the Key Messages, remember that we still need to develop themes for the supporting facts — themes that show impact [preferably involving multiple colleges] on issues that matter.  The supporting material that follows is grouped around areas that seem to make sense, but we need your input.

KEY MESSAGE III

Solutions for your world

NC State touches lives.

With North Carolina roots and a global reach, we deliver solutions that anticipate and meet the needs of society.

Improving health and well being

Driving innovation in energy and the environment

Institute for Emerging Issues brings together leaders to tackle some of the biggest issues facing North Carolina’s future growth and prosperity.

Health & Well-Being

NC State’s Center for Comparative Medicine and Translational Research (CCMTR) is nationally recognized and the more than 100 CCMTR scientists representing five NC State colleges are engaged in  collaborative investigations with government, private, and academic researchers to advance biomedical knowledge and practical applications that improve the health of people and animals.

NC State is a leader in One Health research and development—the concept the describes the complex interrelationship involving ecosystem health and the health and well being of wildlife, domestic animals, and humans.

NC State helps protect the nation’s food supply through research programs, engagement activities, and the preparation of the next generation of veterinarians, veterinary researchers, and public health officials.

Textile engineering students worked to create better products for people with disabilities: wheelchair padding, tool for people with limited hand dexterity.

Undergraduates developed cheap, accurate and fast TB test.

NC State industrial and systems engineers and veterinary surgeons have joined forces to help soldiers who have lost limbs in battle. Through groundbreaking osseointegrated prosthetic implants, which have been successfully tested at NC State on cats and dogs, the researchers are creating a new generation of artificial limbs.

Engineers without Borders provides opportunities for NC State students (not just engineers) to improve the lives of people in third world countries. Recent projects include designing a solar disinfection system for drinking water and a rainwater collection system for a village in Bolivia and building a water sanitation system and a device to harness solar and wind energy to power lights, fans lab equipment and computers in a community center in Sierra Leone.

Nonwovens Institute is the largest cooperative research center in the nation.  The Nonwovens facilities are unmatched by any other academic organization in the world.

Researchers in the IPARC project (Investigating Places for Active Recreation) are exploring how recreation, parks and outdoor spaces contribute to physical activity in communities.

IES partners with the NC Hospital Association to bring quality initiatives to hospitals across the state; work with healthcare has grown to include county health centers and private practices. Governor’s Award for Excellence in Healthcare is managed by IES.

LipoProfile®:  A team of NC State researchers have developed a method of predicting heart disease risk which is clinically proven to be more effective than traditional cholesterol tests.  Doctors and clinicians have administered over 3 million LipoProfile® tests to date.

SmartFresh®:  NC State researchers discovered how to manage the ripening process of fruits and produce so that food crops get to market safely.  SmartFresh® has been successfully approved and accepted for use in more than 26 countries.

Global Health Initiatives include: Partnership agreement with China for food safety training; Agro-genomics workshop in partnership with Zhejiang University; Capacity building in Malawi; Zoonotic diseases workshop with University of Surrey, UK & University of Sao Paolo, Brazil

Energy

FREEDM Systems Center, led by NC State, is developing a revolutionary power grid that is designed to store and distribute alternative energy.

NC State’s Department of Nuclear Engineering and its Nuclear Reactor Program are important partners with the state’s two major utilities, Progress Energy and Duke Energy, and the state’s growing energy-related industrial sector located in Charlotte. The vast majority of engineers employed by Duke Energy and Progress Energy are NC State graduates, and GE Nuclear Energy employs more engineers from NC State than from any other institution.

CNR’s NC Woody Biomass program helps develop science-based economic opportunities from woody biomass-based renewable alternative energy.

IES custom designs and leads sustainability projects that incorporate environmental protection and energy conservation methods into business processes and management systems.

College of Textiles is developing batteries that help power plug-in hybrid electric vehicles.

From The Year of Energy:

A unique partnership led to the creation of the state’s second-largest experimental solar power generation station at NC State. The university is committed to helping the state reach its new alternative fuel standards.

The Coastal Wind Initiative aims to increase the use of wind power as an energy source in North Carolina, especially in the eastern part of the state where wind energy can boost efficiencies in rural communities and on family farms.

Passion Rules!

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4 Responses to “Solutions for your world”

  1. Dave Green says:

    Given the state’s current budget deliberations and the recent comments by President Bowles, I think “Solutions for Your World” is a critical and serious message. A focus on specific NC State research and programs that have real, measurable, and practical applications and near-term benefits in the daily lives of tax paying citizens is a great way to promote NC State’s vital role.

    One background thought for the Health & Well-Being initiative, the CDC estimates that 70 to 75% of all human infectious diseases are zoonotic in origin. The AMA has now joined the AVMA in the One Health approach, recognizing that veterinarians and veterinary researchers are on the front lines in the global public health battle.

    NC State is a leader in comparative medicine and translational biomedical research–the “bench to bedside” notion.

  2. I would not comment on the fit as I have limited experience with NC State, with the exception of reading this blog, however I would say that the effectiveness of the key message would really depend on the audience. The one above sounds great if you are going to give money or support the university but as an external campaign it does not allow the reader/viewer/student to participate in the brand. It needs a verb. An example would be of a message that does this might be “create a better world” or “touch lives” – i recognize that this is more for a prospective student however. Great blog!

  3. Eric Larson says:

    The Edible Schoolyard at the Greensboro Children’s Museum was created with the help of the College of Design’s Natural Learning Initiative. It’s one project among many around the state that is helping to reconnect children to the outdoors.

  4. Joe Hice says:

    Check out the visit to the Edible Schoolyard in the Chancellor’s Visits site on the homepage. Great information on the program and other activities in Greensboro.

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