Comments on: Why Branding is Important to NC State http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/ Just another WordPress weblog Mon, 09 Jan 2012 16:55:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Joe http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-898 Joe Sun, 06 Jun 2010 15:31:28 +0000 http://www.hiceschool.com/?p=2108#comment-898 "We couldn’t tell any difference in applications from year to year..." Joe, That is simply because UF has a "blue chip" athletics programs. They've won several national titles in b-ball and f-ball very recently but they also won under Spurrier in the 90s as well. They've maxed out the value of athletics much more so than a sleeper like State. Appalachian State's applications sky-rocketed after beating Michigan in the Big House. Moreover a recent article documented George Mason's exponential rise in website hits and applications after making their Final Four run several years ago. In my opinion, you are going to find that the marginal benefit of marketing NC State will be much higher than at UF, because we are that much under-ranked and under-marketed. However, it will be somewhat more challenging at the same time. I suppose it requires a different strategy, almost like your strategy would be different if you took a job at Coca Cola versus some regional cola. The coke job would be challenging because the bar is set so high and you have to think up fresh and creative ideas but the regional cola would be challenging because no one knows about it and you have to convince people its better than more established brands. “We couldn’t tell any difference in applications from year to year…”

Joe,

That is simply because UF has a “blue chip” athletics programs. They’ve won several national titles in b-ball and f-ball very recently but they also won under Spurrier in the 90s as well. They’ve maxed out the value of athletics much more so than a sleeper like State. Appalachian State’s applications sky-rocketed after beating Michigan in the Big House. Moreover a recent article documented George Mason’s exponential rise in website hits and applications after making their Final Four run several years ago.

In my opinion, you are going to find that the marginal benefit of marketing NC State will be much higher than at UF, because we are that much under-ranked and under-marketed. However, it will be somewhat more challenging at the same time. I suppose it requires a different strategy, almost like your strategy would be different if you took a job at Coca Cola versus some regional cola. The coke job would be challenging because the bar is set so high and you have to think up fresh and creative ideas but the regional cola would be challenging because no one knows about it and you have to convince people its better than more established brands.

]]> By: Steve http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-801 Steve Fri, 28 May 2010 10:05:45 +0000 http://www.hiceschool.com/?p=2108#comment-801 A.J. I did write the original post in Fall 2005. I joined UF in June that year and we launched The Gator Nation campaign in September. The "media value" numbers were complied after UF won both basketball and football titles. In the 2006-2007 and 2007 - 2008 time frame. That success did open doors that allowed us to tell the academic story far and wide. One thing I experienced though is that the belief that national titles attracts students is just that, a belief. We couldn't tell any difference in applications from year to year, although they did trend upward. No Tebow Effect so to speak. But then, applications at NC State are at an all time high this year and it has been a while for us. Whatever the case, NC State is an amazing place and we should all feel good about where we're headed under the direction of Chancellor Woodson. Go Wolfpack! A.J. I did write the original post in Fall 2005. I joined UF in June that year and we launched The Gator Nation campaign in September. The “media value” numbers were complied after UF won both basketball and football titles. In the 2006-2007 and 2007 – 2008 time frame. That success did open doors that allowed us to tell the academic story far and wide. One thing I experienced though is that the belief that national titles attracts students is just that, a belief. We couldn’t tell any difference in applications from year to year, although they did trend upward. No Tebow Effect so to speak. But then, applications at NC State are at an all time high this year and it has been a while for us. Whatever the case, NC State is an amazing place and we should all feel good about where we’re headed under the direction of Chancellor Woodson. Go Wolfpack!

]]> By: Clayvegas http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-797 Clayvegas Fri, 28 May 2010 02:51:39 +0000 http://www.hiceschool.com/?p=2108#comment-797 Loved reading that! I have been waiting for two decades to hear (read) a member of the NC State braintrust state something of such importance. Many of us (alumni) have known we had a brand problem for years but could never get anyone in leadership to acknowledge a problem existed. It gives me great hope to think we may finally be on the cusp of realizing our potential and finding our own, loud voice as an institution. Perhaps finally the worm has turned. Lord knows its long overdue. Loved reading that! I have been waiting for two decades to hear (read) a member of the NC State braintrust state something of such importance. Many of us (alumni) have known we had a brand problem for years but could never get anyone in leadership to acknowledge a problem existed. It gives me great hope to think we may finally be on the cusp of realizing our potential and finding our own, loud voice as an institution. Perhaps finally the worm has turned. Lord knows its long overdue.

]]> By: Joe Hice http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-790 Joe Hice Wed, 26 May 2010 20:10:51 +0000 http://www.hiceschool.com/?p=2108#comment-790 A.J. I did write the original post in Fall 2005. I joined UF in June that year and we launched The Gator Nation campaign in September. The "media value" numbers were complied after UF won both basketball and football titles. In the 2006-2007 and 2007 - 2008 time frame. That success did open doors that allowed us to tell the academic story far and wide. One thing I experienced though is that the belief that national titles attracts students is just that, a belief. We couldn't tell any difference in applications from year to year, although they did trend upward. No Tebow Effect so to speak. But then, applications at NC State are at an all time high this year and it has been a while for us. Whatever the case, NC State is an amazing place and we should all feel good about where we're headed under the direction of Chancellor Woodson. Go Wolfpack! A.J. I did write the original post in Fall 2005. I joined UF in June that year and we launched The Gator Nation campaign in September. The “media value” numbers were complied after UF won both basketball and football titles. In the 2006-2007 and 2007 – 2008 time frame. That success did open doors that allowed us to tell the academic story far and wide. One thing I experienced though is that the belief that national titles attracts students is just that, a belief. We couldn’t tell any difference in applications from year to year, although they did trend upward. No Tebow Effect so to speak. But then, applications at NC State are at an all time high this year and it has been a while for us. Whatever the case, NC State is an amazing place and we should all feel good about where we’re headed under the direction of Chancellor Woodson. Go Wolfpack!

]]> By: A.J. Ryn http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-789 A.J. Ryn Wed, 26 May 2010 19:54:22 +0000 http://www.hiceschool.com/?p=2108#comment-789 Hi Joe, You should check out the comments on Pack Pride, where they're talking about this post: http://mbd.scout.com/mb.aspx?s=178&f=2515&t=5976241 Hi Joe,

You should check out the comments on Pack Pride, where they’re talking about this post: http://mbd.scout.com/mb.aspx?s=178&f=2515&t=5976241

]]> By: Tweets that mention Why Branding is Important to NC State HiceSchool Blog -- Topsy.com http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-788 Tweets that mention Why Branding is Important to NC State HiceSchool Blog -- Topsy.com Wed, 26 May 2010 18:47:52 +0000 http://www.hiceschool.com/?p=2108#comment-788 [...] This post was mentioned on Twitter by Educ. Mkting. Group, Joe Hice. Joe Hice said: hiceschool.com post: Why Branding is Important to NC State - http://bit.ly/cF92W8 [...] [...] This post was mentioned on Twitter by Educ. Mkting. Group, Joe Hice. Joe Hice said: hiceschool.com post: Why Branding is Important to NC State – http://bit.ly/cF92W8 [...]

]]> By: William O'Donnell http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-786 William O'Donnell Wed, 26 May 2010 16:20:57 +0000 http://www.hiceschool.com/?p=2108#comment-786 Great post. NCSU needs to promote its brand more. A lot of that has to with athletics though. No matter how good your academics are, today's students are going to be influenced by the ESPN's and Sports Illustrated's of the world. NCSU has a great technological background with top colleges in engineering, management, design, textiles, etc. and needs to promote that. Hopefully with a new AD we can market our academics and athletics hand in hand. Great post. NCSU needs to promote its brand more. A lot of that has to with athletics though. No matter how good your academics are, today’s students are going to be influenced by the ESPN’s and Sports Illustrated’s of the world. NCSU has a great technological background with top colleges in engineering, management, design, textiles, etc. and needs to promote that. Hopefully with a new AD we can market our academics and athletics hand in hand.

]]> By: Dave Green http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-785 Dave Green Wed, 26 May 2010 14:29:58 +0000 http://www.hiceschool.com/?p=2108#comment-785 From the Art & Science report- NC State's Key Assets: Configuration--a distinctive constellation of colleges and Centennial campus. "Because of its focus on science, NC State has a leg up on sectors of the economy that are likely to grow over the next 10 years. Another advantage is that NC State is a strong collaborator and builds on a higher-education community of considerable vibrancy." "NC State is already having national impact in Engineering and Agriculture, and these two disciplines create an interesting intersection along with strong sciences and a Vet School." ......... From the Art & Science report-
NC State’s Key Assets: Configuration–a distinctive constellation of colleges and Centennial campus.

“Because of its focus on science, NC State has a leg up on sectors of the economy that are likely to grow over the next 10 years. Another advantage is that NC State is a strong collaborator and builds on a higher-education community of considerable vibrancy.”

“NC State is already having national impact in Engineering and Agriculture, and these two disciplines create an interesting intersection along with strong sciences and a Vet School.”
………

]]> By: John B. http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-784 John B. Wed, 26 May 2010 14:04:29 +0000 http://www.hiceschool.com/?p=2108#comment-784 Great....you have a plan and vision. Now go execute on it. Our TV ads need to get significantly better. Can we get some successful former alumni and tout them during a commercial. What a potential student wants to see is somewhere they can go that is diverse and they can achieve success, not some guy with a beard talking about NCSU. Great….you have a plan and vision. Now go execute on it. Our TV ads need to get significantly better. Can we get some successful former alumni and tout them during a commercial. What a potential student wants to see is somewhere they can go that is diverse and they can achieve success, not some guy with a beard talking about NCSU.

]]> By: Scott Toncray http://www.hiceschool.com/1-of-many/why-branding-is-important-to-nc-state/comment-page-1/#comment-781 Scott Toncray Wed, 26 May 2010 02:58:07 +0000 http://www.hiceschool.com/?p=2108#comment-781 Once again, I couldn't agree more. As a communications professional, I really appreciate your blogs. As a former higher ed professional...you are right on. Thanks for the post, you are influencing organizations outside of higher ed. Once again, I couldn’t agree more. As a communications professional, I really appreciate your blogs. As a former higher ed professional…you are right on. Thanks for the post, you are influencing organizations outside of higher ed.

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