Comments on: At NC State, we are one university … One voice, one message, one common goal http://www.hiceschool.com/100-days-at-nc-state/at-nc-state-we-are-one-university-one-voice-one-message-one-common-goal/ Just another WordPress weblog Mon, 09 Jan 2012 16:55:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Joe Hice http://www.hiceschool.com/100-days-at-nc-state/at-nc-state-we-are-one-university-one-voice-one-message-one-common-goal/comment-page-1/#comment-455 Joe Hice Wed, 10 Mar 2010 20:11:34 +0000 http://www.hiceschool.com/?p=1645#comment-455 David: I'm with you on the importance of maintaining an independent identity for the colleges and units on campus. Design should not look like or sound like Agriculture & Life Sciences and Agriculture & Life Sciences should not look or sound like Physics. But it's important that they reflect the overall mission and values of the university. In a practical sense that means when we write about research and discovery taking place at NC State, we talk about the University, but we should probably give credit to the college as well. Let the nuance roll. David: I’m with you on the importance of maintaining an independent identity for the colleges and units on campus. Design should not look like or sound like Agriculture & Life Sciences and Agriculture & Life Sciences should not look or sound like Physics. But it’s important that they reflect the overall mission and values of the university. In a practical sense that means when we write about research and discovery taking place at NC State, we talk about the University, but we should probably give credit to the college as well.

Let the nuance roll.

]]> By: David Hunt http://www.hiceschool.com/100-days-at-nc-state/at-nc-state-we-are-one-university-one-voice-one-message-one-common-goal/comment-page-1/#comment-454 David Hunt Wed, 10 Mar 2010 17:33:46 +0000 http://www.hiceschool.com/?p=1645#comment-454 I understand the importance of the university having a strong brand. But I also recognize that there are times when it makes sense to sing the praises of our colleges. When I recently wrote a feature story on a design student who won a national car design competition, I was proud to say that the exceptional people and programs we offer in the College of Design helped him win that contest. Because one of the audiences for that story was prospective students, I definitely wanted them to know that we have one of the best design schools in the country. In fact, every time I have heard Chancellor-elect Woodson speak, I have heard him extol the College of Design. I guess I feel that there is room for some nuance. Of course NC State should always be front and center in our communication efforts. At the same time, we should look for opportunities to promote individual programs that may appeal to a select audience. But to keep from diluting the NC State brand, I think we need to be smart about how we do this. If we promote an aspect of the College of Design, for example, it should work within our strategic communication goals and should contribute to building the overall brand of the university. Whether or not we need to identify the college by name depends on the goal and focus of the article, in my opinion. I understand the importance of the university having a strong brand. But I also recognize that there are times when it makes sense to sing the praises of our colleges. When I recently wrote a feature story on a design student who won a national car design competition, I was proud to say that the exceptional people and programs we offer in the College of Design helped him win that contest. Because one of the audiences for that story was prospective students, I definitely wanted them to know that we have one of the best design schools in the country. In fact, every time I have heard Chancellor-elect Woodson speak, I have heard him extol the College of Design.

I guess I feel that there is room for some nuance. Of course NC State should always be front and center in our communication efforts. At the same time, we should look for opportunities to promote individual programs that may appeal to a select audience.

But to keep from diluting the NC State brand, I think we need to be smart about how we do this. If we promote an aspect of the College of Design, for example, it should work within our strategic communication goals and should contribute to building the overall brand of the university. Whether or not we need to identify the college by name depends on the goal and focus of the article, in my opinion.

]]> By: Q http://www.hiceschool.com/100-days-at-nc-state/at-nc-state-we-are-one-university-one-voice-one-message-one-common-goal/comment-page-1/#comment-453 Q Wed, 10 Mar 2010 14:50:54 +0000 http://www.hiceschool.com/?p=1645#comment-453 Music to my ears too! Music to my ears too!

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