09.29.10 | posted by Joe Hice |
The wizards from Forrester believe creation of content on social media sites has peaked
From mashable.com.
With 500 million people using Facebook and Twitter seeing more than two billion tweets per month, one would assume that social media usage is skyrocketing. New research from Forrester suggests that while participation is on the rise, actual content creation may not be. Well, ya know what they say; never mistake knowledge for wisdom.
These are probably the same guys who said everything that can be discovered has been discovered and everything that can be written has been written. These are also the people who said corporations should not use Foursquare in their marketing efforts because not enough people use Foursquare. http://bit.ly/bU6SRm.  Gotta love their take on wisdom.
Forrester’s Social Technographics Profile analyzes consumer social behaviors and trends on an annual basis. Forrester classifies social network users by type: Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. In the past year, their research shows no measurable growth in the Creators category — the audience that creates social content. (more…)
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