Category — State COMM Updates
Web & Digital Communications Update
As we all know, the Web is one of the most important, most powerful communications tools available to the university. As such, a great deal of thought and planning needs to go into how we approach Web & Digital Communications. The subcommittee is taking such an approach. Check out the actual PowerPoint presentation on the State COMM NING site: http://ncsucommunicators.ning.com/
Web & Digital Communications Subcommittee Update
Goals:
Provide leadership for the university regarding standards and best practices for the strategic, innovative and appropriate use of the web, digital communications and social media.
•Scope Includes:
–Web (standard and mobile; university, college/division, department, program)
–Email (especially bulk)
–Instant Messaging
–Social Media (Facebook, Flickr, Twitter)
–Digital Signage
•Scope Does Not Include:
–Advertising
–TV
–Radio
–E-Newsletters
•However, some cross-over expected
•We will focus on
–How it looks
–The voice it speaks in
•We won’t focus on
–The services themselves [Read more →]
March 19, 2010 No Comments
State COMM reports are impressive! Marketing & Public Relations
When we formed the State COMM Strategic Communications Planning Team in January 2010, I knew the challenges were daunting and the timetable totally unrealistic. Yet this week’s reports form the four sub-committees were stellar. All four groups; Marketing & Public Relations, Web & digital Communications, Internal Communications and Publications have made substantial progress toward our goal of delivering a strategic communications plan to Chancellor Woodson (get use to that name) shortly after his arrival.
While the presentations are posted on the NC State NING site, http://ncsucommunicators.ning.com/, I’m going to present each report here over the next few days.
To say I was impressed, blown away, amazed, would be an understatement. Congratulations to everyone involved and thank you for your commitment to the process and to NC State University. This is a world class effort and it will help NC State achieve its dreams.
Marketing & Public Relations Committee
Our Charge:
Communications with a marketing component:
strategic planning, awareness campaigns and advertising.
- Develop and propose key messages
- Recommend improved tools, processes and training programs for campus communicators
SWOT Analysis – Strengths
- University has invested in hiring professional communicators throughout colleges, departments, units.
- Colleges have strong partnerships with industry.
- We have strong, relevant stories to tell and an alumni base willing to spread the word about NC State.
- University has invested in marketing research. [Read more →]
March 18, 2010 2 Comments