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Category — State COMM Updates

Web & Digital Communications Update

As we all know, the Web is one of the most important, most powerful communications tools available to the university.  As such, a great deal of thought and planning needs to go into how we approach Web & Digital Communications.  The subcommittee is taking such an approach.  Check out the actual PowerPoint presentation on the State COMM NING site: http://ncsucommunicators.ning.com/

Web & Digital Communications Subcommittee Update

Goals:

Provide leadership for the university regarding standards and best practices for the strategic, innovative and appropriate use of the web, digital communications and social media.

•Scope Includes:

–Web (standard and mobile; university, college/division, department, program)

–Email (especially bulk)

–Instant Messaging

–Social Media (Facebook, Flickr, Twitter)

–Digital Signage

•Scope Does Not Include:

–Advertising

–TV

–Radio

–E-Newsletters

•However, some cross-over expected

•We will focus on

–How it looks

–The voice it speaks in

•We won’t focus on

–The services themselves [Read more →]

March 19, 2010   No Comments

State COMM reports are impressive! Marketing & Public Relations

When we formed the State COMM Strategic Communications Planning Team in January 2010, I knew the challenges were daunting and the timetable totally unrealistic.  Yet this week’s reports form the four sub-committees were stellar.  All four groups; Marketing & Public Relations, Web & digital Communications, Internal Communications and Publications have made substantial progress toward our goal of delivering a strategic communications plan to Chancellor Woodson (get use to that name) shortly after his arrival.

While the presentations are posted on the NC State NING site, http://ncsucommunicators.ning.com/, I’m going to present each report here over the next few days.

To say I was impressed, blown away, amazed, would be an understatement. Congratulations to everyone involved and thank you for your commitment to the process and to NC State University.  This is a world class effort and it will help NC State achieve its dreams.

Marketing & Public Relations Committee

Our Charge:

Communications with a marketing component:

strategic planning, awareness campaigns and advertising.

  • Develop and propose key messages
  • Recommend improved tools, processes and training programs for campus communicators

SWOT Analysis – Strengths

  • University has invested in hiring professional communicators throughout colleges, departments, units.
  • Colleges have strong partnerships with industry.
  • We have strong, relevant stories to tell and an alumni base willing to spread the word about NC State.

March 18, 2010   2 Comments