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88 great Examples of what NOT to do in higher education marketing

Differentiating your university from the hundreds of other institutions you compete against has to be one of your top priorities when it comes to college marketing. Here’s a list of 88 examples of what not to do compiled for fun by the Chronicle of Higher Education.  Well, maybe all 88 aren’t horrible, but you’ll get the idea once you look at the list.

I know, I know, you can’t imagine the Chronicle doing anything for fun, but they have got to differentiate themselves too.  http://tinyurl.com/qbvvab9

You’ll note, not a single The Foundation for The Gator Nation in the bunch.  Can you guess the institution and the tagline without cheating?  I suspect not!

Change Your Life. Start Here.
Life’s Calling
It’s Your Life
Your Extraordinary Life
The Life of the Mind
Change Your Mind. Change Your Life.
Minds. Motivated.
Inspiring Minds
Inspiring Innovation
Innovation Is Our Tradition
Innovation. Education.
Education for Service
Education for Individual and Social Responsibility
Education for a World Stage
Education for an Inspired Life
Education Redefined
Education on Your Terms
Your Education. Your Way.
Personal Education. Lifetime Success.
Personal Education, Extraordinary Success
Where Success Begins
Where Success Is a Tradition
Your Success. Our Tradition.
Experience Tradition. Expect Success.
Real Tradition, Real Success
Real Education. Above All.
Real Education. Real Results.
Real Life. Real Knowledge. Real People.
Real People Start Here
A Great Place to Start
It All Begins Here
Higher Education Begins Here
Your Career Path Begins Here
Great Stories Begin Here
Start Here. Go Anywhere.
Going Anywhere Starts Here!
Go Farther Than You Ever Dreamed!
From Here, It’s Possible
Possible Is Everything
Realize What’s Possible
Redefine the Possible
New Beginnings. Endless Possibilities.
Believe in the Possibilities
Seek Your Dream
Be Your Dream
Dream Big
Big Dreams Come True Here
Dream Bigger. Do Greater.
Do Something Great
Imagine What You Can Do
You Can Do That Here
Think. Do.
Think Big. We Do.
Dreamers. Thinkers. Doers.
Learn by Doing
Learn. Do. Live.
Let’s Do This
Are You In?
What Will You Do?
Who Will You Be?
It’s All About You
Your Dreams. Our Mission.
One Purpose. One Mission. One Dream.
Start With a Dream, Finish With a Future
Imagine Your Future
Walk Into Your Future
Your Future Starts Here
Your Future Is Our Future
Your Future. Our Mission.
Your Future, Our Focus
The Focus Is You
You First
The Education You Want. The Attention You Deserve.
The Perfect Fit for You
As Distinctive as You
Like No Place Else on Earth
Exceptional Education. Exceptional Value.
Become Exceptional
Set Yourself Apart
Invent Yourself
Declare Yourself
Transform Yourself. Transform the World.
It’s Your World
Your Place. Your Purpose.
Your Life. Your College. Your Way.
Why Go Anywhere Else?
When You Get Here You Understand
You’re One of a Kind. So Are We.

1 of Many

Passion Rules!


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