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Creativity is just connecting things

Steve Jobs described creativity and the creative process better than anyone.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” [Wired, February 1996]

Everybody’s doing it; We fulfill dreams, get moving, The Gator Nation.  All just connecting the dots.  And yes, I’ve felt guilty because I couldn’t explain how ideas happened.

Sometimes they — the connection between the dots — were right there, staring you in the face.  Other times it took research and discussion, but inevitably, the solution just arrived.  Or did it emerge.  Or did it just magically appear.  I like the magic.

Working to understand the dots at Moffitt.  While the dots are different, they are starting to align. And here, it’s really all about passion.  Dots with passion. I love that.

1 of Many

Passion Rules!


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