Have we reached the point where more is less?

You have got to love Randall Munroe’s sense of humor.  His comic illustration featured below had me chucking all day.  Was I chuckling because his cartoon hit so close to home, or because “we’d never do anything like that.”

I think it’s the later for us.  Our Web team is among the very best in the business and we track the habits of everyone who visits the homepage.  Sure you’ll find alumni in the news and research facts and figures, but know what, people actually like that stuff. Survey says kind of thing.

I think Munroe’s most important point is about clutter.  We all tend to try to hard with our marketing efforts, not just our web pages.  How many universities out there have a dozen or more key messages?  How many universities out there try to jam all 12 of those key messages into a single print ad or onto a :30 second television commercial.

Have we  reached a point where more is actually less?  I think so and Munroe’s cartoon points that out beautifully.

Read more: http://blogs.newsobserver.com/campusnotes/home#ixzz0vjO4sShG

Passion Rules!