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Having some fun with university communications

The communications group from BYU is obviously plugged into pop culture.  How else could they come out with such a well executed spoof of the Old Spice television commercials so quickly.

P and G Old Spice


Use the Library is the message, Old Spice Man-type guy is the messenger.  Great work.  Reminds me that a number of universities have used humor and pop culture to enhance their brands.  Some of my favorites follow.  I’m more familiar with some than others:-)

BYU New Spice Study Like a Scholar:  http://www.youtube.com/watch?v=2ArIj236UHs

I’m a Gator.  I’m a Buckeye: http://www.youtube.com/watch?v=K5VyVLXKNdo

Hot, Hot, Hot: http://www.youtube.com/watch?v=pVENWl8uBeg

The Rivalry Guys who produced the “I’m a Gator” spots were so popular that students ran several off the spoofs during the Gator Growl pep rally in Gainesville.  The university also worked with the Rivalry Guys to create a new campus tour.  You wanna have some fun in university communications, give creativity a whirl.  You might like the results.

And I’ll be interested to know if the BYU library has a sudden influx of Old Spice smelling users.

Check out Andrew Careaga’s post about the spot here:  http://highered.prblogs.org/

Passion Rules!


1 Andrew Careaga { 07.16.10 at 9:32 am }

The BYU parody is terrific — and timely. They managed to grab onto this meme before it jumped the shark. And now it has its own meme. Check the comments about the “dead” guy by the potted plant at the 0:19 mark. But it looks like BYU is having to police the comments pretty regularly, which is unfortunate.

2 Joe Hice { 07.16.10 at 9:42 am }

I hadn’t checked the comments, but that’s always a challenge. At UF we were as transparent as possible when the Rivalry Guys work began to appear. We took the approach that if it wasn’t obscene or filled with hate speech, and as long as no nudity was involved, we’d post it. I know our administration was holding its breath, but it worked well. And hey, that isn’t a dead guy in the BYU spot, it’s just a student who went to sleep because he had spent so much time studying in the library.

3 3 Takeaways so Higher Ed Can Smell Like Old Spice « Educational Marketing Group, Inc.’s Brand Manager’s Notebook { 07.16.10 at 12:40 pm }

[…] Having Some Fun With University Communications by Joe Hice […]

4 Joe Hice { 07.19.10 at 4:42 am }

Somebody told me I should call the New Spice web commercial a parody instead of a spoof. Whatever happened to having fun with University Communications!

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