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New Logo does not a brand make

Olive Garden has introduced a new logo amidst a fair amount of fanfare.  The chain is hoping to revive declining sales.

OG’s owner, Darden Restaurants Inc., has struggled of late as customer traffic declines were steep, falling as much as 13 percent at Olive Garden in December and 19 percent at Red Lobster in January.

The Orlando, Fla.-based company partly blamed rough winter weather for the results. But Darden has been battling shifting industry trends for years now, with people moving away from casual dining chains where tips for waiters and waitresses push up a meal’s cost.  Darden has tried making numerous changes at Olive Garden and Red Lobster to better reflect today’s eating habits, but the efforts have failed to take hold so far.

Lets hope the logo will be followed by significant changes in menu and marketing because a logo alone just ain’t going to cut it.

Read the story here.  http://tinyurl.com/lvddjj8

One of many.

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