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Twitter awareness on the Rise

David Goldberg from KG Partners reports that Twitter is now almost as well known as Facebook.  Given all the publicity around celebrity and corporate tweets, and “gotcha” columns and news stories about Twitter, that comes as no surprise to me.  And if you buy into my mantra that “it’s all about building a network,” the popularity of Twitter makes even more sense.

Here’s Goldberg’s post from the Digital Buzz Blog.  It’s official: The awareness of Twitter in the United States has risen within one percent of the awareness of Facebook, according to a survey of 100 million unique users. See the numbers for yourself at the Digital Buzz Blog.

What does this mean for your business?

For starters, statistics like these confirm that the social media revolution is only getting stronger. Through social media, marketers are able to reach their audience in the exact places where they “hang out” with their friends online. Twitter, in particular, assists marketers in taking their products’ voice and messages directly to where the crowd is
— online inside their homes and on their hand-held mobile devices.

Most importantly, it’s never been more essential to keep creating interactive content. Stand out and make your content relevant, conversational and more colorful, not hidden from the masses.

KG Partners is a nationally recognized advertising and branding agency located in Portland, Maine. Helping companies build brands, increase share and meet overall business goals is what we do. Delivering big picture strategy, forward-thinking creative and seamless execution is how we do it. Check out www.kgmoment.com for more information.


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