Web & Digital Communications Update

As we all know, the Web is one of the most important, most powerful communications tools available to the university.  As such, a great deal of thought and planning needs to go into how we approach Web & Digital Communications.  The subcommittee is taking such an approach.  Check out the actual PowerPoint presentation on the State COMM NING site: http://ncsucommunicators.ning.com/

Web & Digital Communications Subcommittee Update

Goals:

Provide leadership for the university regarding standards and best practices for the strategic, innovative and appropriate use of the web, digital communications and social media.

•Scope Includes:

–Web (standard and mobile; university, college/division, department, program)

–Email (especially bulk)

–Instant Messaging

–Social Media (Facebook, Flickr, Twitter)

–Digital Signage

•Scope Does Not Include:

–Advertising

–TV

–Radio

–E-Newsletters

•However, some cross-over expected

•We will focus on

–How it looks

–The voice it speaks in

•We won’t focus on

–The services themselves

•Deliverables

–Resources/tools

–Guidelines/Best Practices

–PRR where appropriate

•Examples

–University domain policy

–Web standards/guidelines

–Web metrics (tools, interpretation)

–Staffing/support guidelines

–Social media account standards (naming, images, voice)

Next Steps

–SWOT Analysis

–Prioritizing of Projects

–Working Groups for Projects

Questions? Suggestions? Comments?
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