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What’s with car commercials these days

They are either loud and obnoxious, or repetitively boring.  But I’m just not getting Walt Whitman and Volvo. This seems a very odd approach to brand differentiation. But then a Swedish car company owned by the Chinese is certainly a very different brand than it was a decade ago. It is different, but . . .

One of Many.

Passion Rules!Screen Shot 2016-08-30 at 8.53.24 PM

https://www.youtube.com/watch?v=UBt_niVG4sM

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