And we’re off!
First meeting with the State COMM Steering Committee went well today. Almost everyone attended and there were several interested parties sitting in as well. Everyone is welcome, so don’t be shy.
We talked about the goals and objectives of the Strategic Communications Plan and went over a list of potential sub-committee members. With almost 60 volunteers, the committees are chocked full of experience and passion.
33 of 100
2 comments
First, thanks for sharing. As you know, if it’s not the direct cause, poor communication still plays a major role in almost every problem. A spirit of collaboration with sustained, open communication from university administration to the rest of the campus – and world – is sure to greatly heal and advance NC State.
As an active alum with some marketing experience, I’m looking forward to the upcoming changes in university communications, branding, etc. It will be interesting to see where it goes with your experience and guidance, paired with the talent of communications staff and volunteers you mention in the plan.
The lists of committee volunteers in the plan appear to cover a broad range of expertise from within the university. However, I feel strongly that part of NC State’s recent problems stem from its somewhat insular environment. At times, it seems the perspective from within the university is very different from the people it looks to for outside support.
In order to further broaden the scope of expertise for State COMM, may I suggest including alumni from outside the university on the planning committee? It seems their perspective – the perspective of a lot of your target audience – might be all that’s missing from your diverse group.
We’ll definitely include the alumni voice in the process. We have a number of representatives from the Alumni Associaiton, but we will also ask for suggestions and advice from those outside the university. As we’ll be using the Blog and other tools to spread the information, I’m also hoping we’ll get comments through those channels.
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