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NC State branding ideas from 2007

From a report completed by Art & Science Group LLC. a few years back.  Some pretty interesting stuff.  What do you think?

The big issues that NC State should position itself as taking a leading role in addressing are:

  • Producing leaders for the state, nation, and world
  • Energy and the environment
  • Health and well-being
  • Educational innovation across all grade levels
  • Economic development and social equity

Realize that this information was gleaned from several hundred interviews in early 2007.  From focus group research conducted around the same time and from “man-on-the-street” discussions on campus, in town, and around the nation.  Sure the world has changed a lot since then, but many of the findings could still be valid…couldn’t they?

I’m planning to post the longer report from Art & Science Group and others on the NC State Communicators NING site.  Probably won’t happen for  few days, but keep your eyes open.  The recommendations in the reports are great thought starters and I suspect that many of them will weave their way into our strategic communications plan.  In fact, many of them are already in the plan we’re following today around NC State branding.

Passion Rules!

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1 Dave Green { 01.26.10 at 9:07 am }

The Arts and Science Group authored an extremely thorough document that provides a frank and realistic appraisal of NC State.

Practical recommendations, based on extensive fact-finding, are detailed that could help the university articulate a vision, enhance the campus culture, and position NC State to take advantage of unique leadership opportunities within the UNC System.

This is not an “off the shelf” marketing paper.

2 Joe Hice { 01.26.10 at 3:51 pm }

Agreed. There are some very interesting, and compelling, recommendations in the report. It definitely needs to be part of the discussion around our strategic communications plan.

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