Posts from — December 2009

For the past couple of months we’ve been talking about strategic communications planning at NC State and we’re about to get started putting that plan into  place.  We’ve got a long way to go, but I wanted to share some thinking around who we are and what sets us apart from other universities in the area and nation.

The work is still somewhat generic, but it’s a start.  Yeah, I know, we could all write chapters about branding and university communications (something I’ve actually done for other companies and universities I’ve worked for like UF and Harley) but I believe a successful plan will revolve around a few simple concepts; people, our performance, our position in the market and passion.  And in my book, Passion Rules!  But how do you create and nurture that passion.  Not sure, but you’ve got to start somewhere.  Here’s a take based on the work done at UF and adapted to NC State. http://www.president.ufl.edu/committees/strategiccommunication/

Have at it.

Our brand is North Carolina State University. We are known for our position as the largest university in North Carolina — with a presence in every county — the economic impact we have on the state, the innovation and success of our research, the value of our academic programs, and the passion and loyalty of our alumni.  We are located in the heart of the Research Triangle, one of the most economically robust and educationally rich areas in the country

We strive for excellence in our results and performance.  We seek to return high value for the support others invest in us. Our work is worthy of investment and has significant impact on the people of our community, state and nation.

We are stronger together and as disciples of NC State University we carry our messages far and wide.  We carry our passion with us too.

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