Enterprise Florida names new SVP & CMO and it’s Me!!!

ORLANDO, Fla. (October 6, 2015) – Today, Secretary of Commerce and President & CEO of Enterprise Florida, Inc. (EFI), Bill Johnson, announced the appointment of Joseph S. Hice Jr. to the position of Senior Vice President & Chief Marketing Officer for EFI. Hice will oversee all EFI marketing and communications activities.

“I am confident that, working with our team, Joe will take Enterprise Florida’s marketing program to a new level in raising awareness, managing perceptions and influencing public opinion in support of our economic development activities,” said Secretary Johnson. “I look forward to working with him to aggressively and effectively market Florida as the best state in the nation for business. Our state has an incredible business story to tell and I know Joe will lead us in our efforts to get that story out there.”

Hice has spent more than 30 years as a marketing, communications and public affairs executive at  prestigious institutions  and businesses including the  Moffitt Cancer Center in Tampa, the University of Florida, North Carolina State University, Harley-Davidson Motor Company and Segway Inc. Currently, he is a partner with Tampa-based Well Strategics, a communications firm specializing in clients doing business in the healthcare and wellness industries.

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