05.22.13 | Posted in Updates | No Comments
Lehigh Valley Health Network is partnering with Moffitt Cancer Center to enhance cancer care by joining the newly launched Moffitt Oncology Network. Lehigh Valley, based in Allentown, Pa., is the first member of the network outside of Florida. As a member of the Moffitt Oncology Network, Lehigh Valley will have access to Moffitt’s experts and best practices, which include multidisciplinary cancer care, peer review, clinical pathways and quality assurance standards.
The Moffitt Oncology Network extends Moffitt’s knowledge and expertise to physicians and providers with the goal of offering the best personalized cancer care. Lehigh Valley’s physicians will collaborate with Moffitt physicians on patient care and novel clinical research.
Key elements of the relationship include:
- Joint clinical research-driven cancer care
- Utilization of Moffitt Clinical Pathways
- Quality management strategies including physician education and audits
- Development of strategic Centers of Excellence
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05.15.13 | Posted in 1 of Many | No Comments
Back after avoiding the Blog for more than a year. A lot to learn about Moffitt and cancer care.
So lets talk about Angelina Jolie’s boobs. Yeah, I thought that would get your attention. Really though, we had a dozen calls or more about BRAC1 genetic mutations that she wrote about in her op-ed in the Times.
Kind of frustrating that this is exactly the kind of story we pitch almost every day and they almost never get picked up by the media. Throw in the celebrity and they pay attention. That’s not a bad thing, though, because it did attract attention to the advances made in breast cancer research over the years.
No rant intended here so lets close for now.
Angelina’s (_____) rule. I mean
1 of Many
07.25.12 | Posted in Updates | No Comments
While I tend to agree with Governor Scott on this one, I would have to put my money on the Federal Judge. http://tinyurl.com/bnvsgtn
I can’t think of an instance where the Governor’s legal stance has ruled the day.
So, whether he’s right or wrong, safe bet is to bet against the Governor in this case. He apparently is just not a good “judge” of what’s legal and what’s not.
One of Many
07.03.12 | Posted in 1 of Many | No Comments
Now, I realize all media are liberal pinko radicals, but really, shouldn’t Governor Scott be giving more consideration to what he’s doing to the state of Florida? From Miami to Naples. From Naples to Sarasota. From Sarasota to Orlando; Can they really all be lying or distorting the truth?
Miami Herald: Florida could lose billions of dollars by rejecting healthcare reform act, study says – http://tinyurl.com/7kuq37y
Naples Daily-News: Critics say Gov. Scott’s position on Medicaid expansion could cost state jobs – http://tinyurl.com/7javum7
Orlando Sentinel: Florida Gov. Scott exaggerates cost of Medicaid expansion, projections show – http://tinyurl.com/6mlgqmd
Sarasota Herald-Tribune: Analysis rejects Scott’s claim that ‘Obamacare’ is the ‘biggest’ tax increase – http://tinyurl.com/7yzseqx
1 of Many
06.07.12 | Posted in 1 of Many | No Comments
Okay, it has been a while since I last posted (like you really care) and I’m going to try to get back at it. Wit and wisdom about PR & Marketing, social media, healthcare, oncology, Tampa, Florida, the Gators and Wolfpack. Let me know what more you’d like to hear about.
1 of Many
02.16.12 | Posted in 1 of Many | No Comments
Tallahassee – The Coalition to Heal Healthcare in Florida, Inc., has introduced a new television commercial shining a light on the impact of proposed Medicaid cuts on the state’s most vulnerable citizens: its children.
The spot notes that seven in 10 Floridians enrolled in the Medicaid program are pregnant women and children, therefore cuts would affect these two groups the most. The Coalition, a statewide bipartisan organization, is working at the grassroots level to stop unprecedented cuts to Florida’s Medicaid program.
“It’s bad enough that Medicaid cuts would harm those Floridians who are least able to find other ways to obtain health care. But the harm that cuts will cause to children is inexcusable and cannot be ignored,” said Bruce Rueben, president of the Florida Hospital Association.
The commercial will debut on February 17. It is part of a broader Coalition effort against Medicaid cuts that includes a website, social media engagement platforms and an earlier TV commercial. The Coalition’s overall message to legislators is No More Cuts.
The video, “The Children’s Wing,” can be viewed at www.healflhealthcare.com.
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02.13.12 | Posted in 1 of Many | No Comments
That’s the question PR Daily publisher Mark Ragan asked his Twitter followers last week, using the hashtag #3WordsPRProsHate. The suggestions poured in.
Here are five of the most commonly mentioned words and 3-word phrases:
1. Off the record
2. Return on investment
3. Let’s circle back
4. Low hanging fruit
5. Competitor was mentioned
I ABSOLUTELY agree with Mark’s list, but wonder how many MEDIA IMPRESSIONS his column received.
IRREGARDLESS of the results, don’t you think its time we all GOT BACK TO BASICS and stayed FOCUSED ON THE FUTURE!
Oh, WHATEVER. LIKE, YOU KNOW WHAT I MEAN.
1 of Many
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02.10.12 | Posted in 1 of Many | No Comments
As a Floridian, I am deeply concerned about recent proposals
to balance the state budget by once again considering cuts to Medicaid. I
urge the Florida Legislature to oppose any further reductions to this program.
Medicaid provides hospital care to our most vulnerable neighbors. Eight out of ten
people who receive care through this program are children, elderly or
disabled. It is a vital service that has already been cut dramatically in
previous legislative sessions.
In fact, I learned that the program has been cut $966 million since 2005,
including $500 million just last spring. Cuts of this magnitude will
undoubtedly hurt the hospital care available to us all.
The loss of staffing and services cannot be isolated to just the patients covered
through Medicaid. I know that many of my friends and neighbors share my concerns,
as it will affect them too.
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02.08.12 | Posted in 1 of Many | No Comments
Moffitt Cancer Center, Sanford-Burnham Medical Research Institute and Florida Hospital have announced they will collaborate on the creation of a Personalized Medicine Partnership of Florida (PMP Florida). The partnership will conduct collaborative research to accelerate discovery and develop new treatments in the areas of cancer and metabolic diseases, including obesity, diabetes and cardiovascular disease.
PMP Florida will revolutionize health care by creating partnerships among Florida-based centers of excellence in medical research and clinical care. Together, the organizations will develop and utilize new molecular and genomic technologies to discover, translate and personalize interventions for preventing and treating debilitating diseases more efficiently to improve health care outcomes while reducing costs.
PMP Florida will leverage Moffitt’s Total Cancer Care™ to develop similar research and clinical protocols in other disease areas including metabolic diseases. The partnership will hasten the discovery and development of new treatments by bringing together the complementary strengths of Florida Hospital’s large patient population and clinical research expertise; Sanford-Burnham’s fundamental research expertise and technology platforms; and Moffitt’s biospecimen bank, data warehouse and personalized medicine capabilities.
“As a statewide resource for cancer research and treatment, Moffitt seeks to foster relationships such as these to maximize the state’s investment in the overall health and well-being of patients,” said William S. Dalton, Ph.D., M.D., CEO and center director of Moffitt. “We feel this partnership will enhance Florida’s national and international reputation in the discovery, translation, delivery and dissemination of personalized care.”
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01.23.12 | Posted in 1 of Many | No Comments
By Thomas Sellers, Ph.D., M.P.H.
Scientists and medical researchers know that the tangible rewards of decades of government investment in solving major health problems is within our grasp, but the promise deserves recognition in the Republican presidential candidate debates.
In 2005, the draft sequence of the human genome was unraveled by an international collaboration at a cost of roughly $5 billion. Today, advances in technology have brought the costs down 5,000-fold to only $1,000. The discoveries of human disease enabled by these advances are simply breathtaking, and we are just now seeing that knowledge being transformed into wisdom, and more importantly, new treatments for dreaded diseases like cancer that will affect 1 in 2 men and 1 in 3 women in this country.
To realize this promise and potential requires research, yet sadly the dollars allocated to the National Institutes of Health are decreasing. Given the rising cost of health care, now more than ever we need to continue to invest in medical research to find new ways of managing disease in more effective and efficient ways.
Investment in medical research is also an investment in our region. At Moffitt Cancer Center, we are unraveling the myriad changes that underlie the transformation of a normal cell into a cancerous one. It’s clear that even cancers that look the same under the microscope can be very different entities that require different treatment strategies. Thus, we are now poised for the first time ever to pursue the goal of cancer therapy that is based on the right drug, for the right patient, at the right time – the first time.
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