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OVER = More Than

Recently the Associated Press Stylebook announced it would  recognize “over” as a synonym for “more than.”  As a former editor, my heart stopped when I read that.  It started right back up — my heart, that is —  but I was shocked.

It’s probably hard to understand if you haven’t worked in journalism, but the AP Stylebook has been the tome of editors forever.  Along with Strunk & White’s The Elements of Style, the AP Stylebook established the rules for proper usage.

I keep 40-year-old versions of each in my office and while I use the computer when I have most style and spelling questions, it’s reassuring to know the original tablets are right there beside me.

For years I’ve taught kids and colleagues that you went over or under a bridge and you had more than or less than in dollars, cents . . . numbers.

But that has all changed and I’ve got to accept it.  I’d say get over it, but that might confuse us even more.

I am tempted to say that the change will be accepted “More than my dead body,” but I’ve always maintained that change is inevitable and you’ve got to go with it.  So here we go.


Read more: http://www.upi.com/Top_News/US/2014/03/20/Associated-Press-removes-distinction-between-over-and-more-than/8731395353344/#ixzz2xjPaOfso

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The University of Florida is The Foundation FOR The Gator Nation, not of …

Since we introduced The Gator Nation concept to the University of Florida’s branding efforts back in the summer of 2005 (yes, it is that recent), the UF Alumni Association and others have often confused the themeline (tag Line);  The University of Florida, The Foundation for The Gator Nation.

The most recent issue of the UF alumni magazine uses “of” instead of “for” as a sub-head in one of its stories. Shame on you.

Whether to use “of” or “for” was discussed at length when we were creating the campaign, but in the end  it was an easy call.  The University of Florida is The Foundation for The Gator Nation.  Here’s why:

Of and for are prepositions that are commonly interchanged.  The words of and for are also two of the most commonly used prepositions in the English language. Of and for are used to signify a relationship between objects or subjects.

Of

Of is a preposition that may mean relating to or pertaining to.  It simply signifies a relationship between two objects. An example would be:

• Florida basketball is an important part of  The Gator Nation.

* Tim Tebow is a member of The Gator Nation.

For

For, on the other hand, signifies a relationship that has developed over a period of time such as days, months, years, decades, centuries. Get it, The Gator Nation is always growing, always changing, always improving.

Thus,  The University of Florida is The Foundation for The Gator Nation because The Gator Nation is not a static thing.  It will always be growing, changing, evolving.

Because consistency is critical in order to create a successful brand, it’s important that everyone at UF be consistent in their use of the phrase, “The University of Florida is The Foundation for The Gator Nation.”

Yeah, I know people ignore the rules of grammar all the time and only brand geeks like myself will care about this one, but the brand statement is For.  If you don’t want to be accused of diminishing the brand and looking stupid . . .  well, you know what I was going to say . . .

Here’s a link to the UF brand guidelines.

http://www.identity.ufl.edu/resources/signature-system/

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Fighting Cancer; got it all wrong?

More than two years in the making (media tours, calls, cancelled appointments, stories in Florida Trend, etc.) but Newsweek Magazine features the work of Moffitt Cancer Center’s mathematical oncology department as the COVER STORY in this week’s issue.

It’s a fabulous story on the challenges and chaos that go along with the Research and Discovery that must happen every day if we’re to truly win the war against cancer.

Give it a read. You’ll be amazed, and blown away by the work being done right here in Tampa. And if you can still buy a copy on the newsstand, get me one, will ya!

http://j.mp/PUJFw0


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New Logo does not a brand make

Olive Garden has introduced a new logo amidst a fair amount of fanfare.  The chain is hoping to revive declining sales.

OG’s owner, Darden Restaurants Inc., has struggled of late as customer traffic declines were steep, falling as much as 13 percent at Olive Garden in December and 19 percent at Red Lobster in January.

The Orlando, Fla.-based company partly blamed rough winter weather for the results. But Darden has been battling shifting industry trends for years now, with people moving away from casual dining chains where tips for waiters and waitresses push up a meal’s cost.  Darden has tried making numerous changes at Olive Garden and Red Lobster to better reflect today’s eating habits, but the efforts have failed to take hold so far.

Lets hope the logo will be followed by significant changes in menu and marketing because a logo alone just ain’t going to cut it.

Read the story here.  http://tinyurl.com/lvddjj8

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Hices, Hices everywhere

Just got back from Cherry Log where we attended the funeral of our amazing Aunt, Rettie Thompson Hice, age 99.

Rock Creek Baptist was packed and two of the three ministers preaching were family members.  There were literally, hundreds of relatives.  Rettie was raised in the day when you had kids, lots of them. Four daughters and two sons are still with us. And from them, dozens of nieces and nephews for us, grand children and great grandchildren for her.  Might have even been a great great or two (more like six) running around.

Most, but not all, still live in Georgia.

When things like this happen you tend to notice how things have changed.  The old house that sat on the side of Ga. 5, is still there, but moved back from the highway (two lane then, four lane divided now.)  The new Hice residence is set into the side of the mountain, almost invisible from the road.

The old barn stands but there is a road (Hice Lane) through the pasture.  Grand Pa and Grand Ma’s house down the way is falling down and overgrown.  Photogenic to be sure, but you wouldn’t want to walk there.  The old barn is gone beneath the trees and shrubs.  The chicken coop, outhouse, root cellar, long gone.

Yep, things have changed during Rettie’s lifetime, especially in Cherry Log, GA. Can you imagine what life must have been like in 1914 up in those mountains?

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Russell Wilson is amazing. Richard Sherman is an (you fill in the blank)

I’m excited that Russell Wilson and Seattle will be playing in the Super Bowl, but so irritated by Seattle defensive back Richard Sherman that I’m tempted to not even watch the big game.

Russell Wilson is an amazing human being

Richard Sherman (#25 for Seattle) is a jerk.  He’s the reason people are moving away from the NFL. He’s a punk.  He’s an embarrassment to the NFL on National TV.

It is a shame because Russell Wilson is an amazing player.  I was fortunate enough to meet him when I was working at NC State. He has the drive, the passion, the compassion that makes us all proud.  I can’t imagine how he deals with idiots like Richard Sherman (#25 for the Seahawks.)

So while I’ll be rooting for Wilson and the Seahwaks in the Super Bowl, I hope Payton Manning and the Bronco’s throw at least two touchdowns over Richard Sherman (#25 for Seattle) and show what a fool he is to the nation, during the game.  Even if he really is a good guy (I have my doubts) his “first impression” made him many enemies.

So go Russell Wilson and Seattle.  Eff you Richard Sherman (#25 for Seattle.)   You’re an effing idiot.

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So long Holy Ranger

It’s kind of surreal around here this morning.  Saw Garrison Keillor last night in Tampa and he talked about life and death; old age and turning 70.  Spent time with the Baby Gator in Gainesville  the day before noting how time moves on as she nears the birth of our first grandchild.  And just learned that Marty Rosenblum died unexpectedly in Milwaukee.

Dr. Martin Jack Rosenblum

I was a motor geek growing up — bikes, cars, boats, airplanes, if it burned oil, I loved it — and I knew who Marty was before I joined Harley-Davidson; The Holy Ranger.  A figure larger than life who played music, rode Harley’s and wrote and sang about his passions.   A guy who lived to ride, rode to live.

But the Marty Rosenblum I got to know was no bad ass biker or crazy rock star.  He’d no more do something to hurt anyone’s feelings than to drop one of his beloved motorcycles or acoustic guitars.  He was a big man in a diminutive frame and he accepted you as you were.  Here was I, a “boat guy” representing Harley-Davidson to the media and the world.  His brand.  One of his loves.

Marty took me under his wing and we spent hours in the Motor Company archives.  We talked old bikes, new bikes, boats and music.  He loved sidecars.  I loved the cafe racer.  He must have been tickled to learn that I was in a junior high band named The People of Time.  I played bass and sang a little.  I was quick to admit that I had no talent, but that didn’t matter to Marty.  He was there to impart his wisdom on this youngster from Florida who had found himself in Milwaukee.

While I haven’t seen you in years, I’m going to miss you.  Thanks for being a friend.  So long Holy Ranger.

http://www.jsonline.com/news/obituaries/martin-jack-rosenblum-uwm-rock-expert-and-harley-historian-dies-b99182555z1-239837001.html

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Where Passion Rules!

I’m doing a presentation about the importance of establishing your own personal brand  to a group of pharmacy students from UF and other schools in Florida in a week or two.  Last century when I was in college we never talked about a brand, let alone our personal brand.

I realized when putting together the slides that my own personal brand has been built over the past 40 plus years.  It really started in college and progressed along with my journalism career, into the boating industry and Sea-Doo, then to Harley-Davidson, Segway and UF.  Then to NC State and finally to Moffitt.

When was my personal brand completed?  Never.  It grows every day as my experience and interaction with others continues.

But that doesn’t mean the foundations of the Joe Hice Brand hasn’t been set for many years. After all, you’ve got to have a strong foundation from which to build…right.

I’ll post more about this after I talk to the kids (don’t want to spoil the presentation in case any of them check out Hice School) but I will admit that my Joe Hice Brand positioning line has remained the same for a long time now.  PASSION RULES!

And thanks Luis for getting me back online.  It has been so long since I posted that I’d forgotten my password.  The Word Press guru saved the day.

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Opinion of Men’s Warehouse sinking following Zimmer’s ouster

Just days after violating the Primal Code, public opinion of Men’s Warehouse is sinking following the ouster of founder George Zimmer.  So, as I noted in a recent blog, this is not going to be good for Men’s Warehouse, “I guarantee it.”

See that posting here or below: http://www.hiceschool.com/1-of-many/in-firing-george-zimmer-mens-warehouse-violates-the-primal-code/

42 percent of people responding to a Houston Business Journal poll say Zimmer’s ouster has left them feeling worse about the chain.  That’s definitely not going to put them out of business, but if anything near that level of animous remains, it could be a rocky year for the Warehouse.

The fact that 52 percent “don’t care” is another warning sign.  When 94 percent of your audience is POd or doesn’t care about the scion of your brand, that can’t be good.  Moral of the story, don’t mess with The Primal Code!

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In firing George Zimmer, Men’s Warehouse Violates The Primal Code

This is gonna be bad, “I guarantee it.”  Men’s Warehouse has gone and violated several major tenants of The Primal Code of branding.

Over the years I’ve become a fan of Patrick Hanlon’s approach to branding, Primal Branding.  I’ve blogged about Hanlon before, but the impact his Primal Code can have on a product or institutional brand is hard to deny.

At just about every place I’ve worked, (Harley-Davidson, Sea-Doo, Wellcraft, Donzi, The University of Florida, Moffitt Cancer Center) the primal code abounds and because of that, success has followed.

Hanlon’s premise is pretty simple.  “When people believe, they belong. When they belong to the group that surrounds your product or service, they are willing to advocate their belief to others.”  The elements that lead people to believe can be found in the Primal Code:

  • The Creation Story: Where are you from?
  • The Creed: What do you stand for?
  • The Icons: Logos, sounds, smells, tastes.
  • The Rituals: Repeated interactions with your enterprise.
  • The Pagans: Who are the believers? Who are the outcasts?
  • The Sacred Words: Specialized words from your belief system.
  • The Leader: The risk taker, catalyst, iconoclast, visionary.

So where has Men’s Warehouse gone wrong?  Duh.

The Creation Story — now history

The Creed — “I guarantee it.” now history

The Icons — A bearded George Zimmer, now history

The Sacred Words — You’re gonna like the way you look. I guarantee it, now history

The Leader — Now history

Give it a while and we’ll see how Men’s Warehouse reinvents itself to reflect The Code.  Good public relations may help, but unless Zimmer is willing to play ball with the new team, Men’s Warehouse is in a heap of trouble…”I guarantee it.”

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