Just days after violating the Primal Code, public opinion of Men’s Warehouse is sinking following the ouster of founder George Zimmer. So, as I noted in a recent blog, this is not going to be good for Men’s Warehouse, “I guarantee it.”
See that posting here or below: http://www.hiceschool.com/1-of-many/in-firing-george-zimmer-mens-warehouse-violates-the-primal-code/
42 percent of people responding to a Houston Business Journal poll say Zimmer’s ouster has left them feeling worse about the chain. That’s definitely not going to put them out of business, but if anything near that level of animous remains, it could be a rocky year for the Warehouse.
The fact that 52 percent “don’t care” is another warning sign. When 94 percent of your audience is POd or doesn’t care about the scion of your brand, that can’t be good. Moral of the story, don’t mess with The Primal Code!
1 of Many