Posts from — September 2011

Back in September 2005 we introduced the world to a new way to approach university marketing and The Gator Nation was born.  It was actually The University of Florida, The Foundation for The Gator Nation, but it’s The Gator Nation idea that has been really sticky.

So sticky that I can’t keep track of all the Nation’s that are popping up here and there.  There’s the NASCAR Nation, the FOX Sports Nation, ESPN Nation, Buckeye Nation, Tiger Nation, Nike Nation, Wolfpack Nation (ouch) and … well, I could go on for ever.

Now along comes Dunkin’ Doughnuts with the Dunkin’ Nation.  But if you’re gonna steal somebody’s nation, steal the whole thing.

Dunkin' Nation

I’d have called it the Doughnut Nation.  The goal, afer all, is to own the entire category.  The Dunkin’ Nation is kind of like owning the doughnut hole.  Does Krispy Kreme own the rest of the doughnut?

So Dunkin’ Doughnuts, , if you’re gonna own the category, own the entire category; The Doughnut Nation.

If you’re going to claim something, claim all of it.

1 of Many

Passion Rules!

Back in 2005 I was a trendsetter according to The Wall Street Journal.  Among the 5 percent of “adults” who were users of social media sites.

In fact, I think I was one of the first staff members at the University of Florida to join Facebook.  Then YouTube, then LinkedIn, then Twitter.  And dare I mention . . .  MySpace.

There was a lot of debate back then (the old days, eh) about social media.  Concern that we couldn’t protect the privacy of our students.  Concerns that we couldn’t protect the privacy of the university.  Concerns about goofing off at the office and frittering away the state’s time on the computer.  Lots of concerns.

Well, turns out today that  I’m just an ordinary Pop Monkey because, today, just about everybody uses social media; according to the Journal,  65 percent of adults  use social media.  But hey, I do use them all and I even have a blog.

Here’s an abriged version of the story from the Journal earlier this week.

1 of Many

Passion Rules!

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