Category — 1 of Many

In case you missed it, a major change has taken place in the communications organization on campus.  A very positive change in my mind.  A change that took the courage and commitment of Dean Johnny Wynne, the understanding and cooperation of a storied communications group at NC State, the determination of a University Chancellor and his senior staff,  and the patience of Joe (I mean Job.)  Actually it all came together remarkable fast (like 108 days I think) and the passion we all feel for NC State University helped make it possible.

Here’s the memo that started it all or at least a facsimile with some changes from the original.  I should note that the outline reflects work done at the University of Florida as part of its Communications Network (http://ufcn.urel.ufl.edu/index.shtml) and strategic communications planning efforts and adapted for NC State use:  http://www.president.ufl.edu/committees/strategiccommunication/ [Read more →]

Like most universities, one of the goals of NC State is to tell the world about the research and discovery taking place on campus every day. Whether it’s through the personal stories of our scientists and students, or the hard news research features, publications are an important part of campus life.  They also play a key role in telling the stories.  But in today’s changing world, where more than 70,000 people a day visit NC State on the Web, it’s important that we stay up to date with how we treat university publications.

The Publications Subcommittee is taking a look at publications across campus and developing a strategic approach to how we handle publications now, and in the future.

Publications Subcommittee

•Scope includes:

–Regularly scheduled documents in print and/or electronic format

–Annual reports, progress reports, newsletters, e-newsletters and magazines

SWOT Analysis for Publications

SWOT Analysis – Strengths:

• Engaging and well-liked
• Tell the NC State stories; promote pride
• Good quality and award winning, esp. top-level pubs
• Promote the NC State brand; many follow Brand Book
• Reach a wide and diverse audience

SWOT Analysis – Weaknesses:

• Too many
• Varying quality
• Lack of success measure; goals/purpose unclear
• Don’t understand the audience
• Duplication of effort
• Planning and organization
• Preaching to the choir [Read more →]

All the planning in the world can’t make up for a lack of communications with each other.  One of the most challenging aspects of a large public university (Land-Grant Universities especially) is that we have so many internal audiences.  In North Carolina alone we have faculty, staff, students, alumni, all 100 counties, and many many more audiences.  If you can’t talk effectively to each other, how can you be expected to talk to those outside the family, so to speak.  The Internal Communications Subcommittee is taking on those challenges.

Internal Communications Subcommittee Update

•Who are our internal audiences?

•Strengths, Weaknesses, Opportunities & Threats

•Action items/next steps

NC State’s Internal Audiences:

• Primary internal audiences: Faculty, staff and students (both on campus and off campus)

• Secondary audiences (want to be kept in the loop): Alumni, retired faculty and staff, donors, students’ parents, advisers and volunteers

• Though we are large, NC State is a community.

Internal Communications SWOT Analysis

SWOT Analysis – Strengths:

• The Bulletin e-newsletter
• The university’s home page
• Social media: Twitter, Facebook & YouTube
• Email listservs
• Technician and other student media
• Old-fashioned face-to-face contact with administrators [Read more →]

As we all know, the Web is one of the most important, most powerful communications tools available to the university.  As such, a great deal of thought and planning needs to go into how we approach Web & Digital Communications.  The subcommittee is taking such an approach.  Check out the actual PowerPoint presentation on the State COMM NING site: http://ncsucommunicators.ning.com/

Web & Digital Communications Subcommittee Update

Goals:

Provide leadership for the university regarding standards and best practices for the strategic, innovative and appropriate use of the web, digital communications and social media.

•Scope Includes:

–Web (standard and mobile; university, college/division, department, program)

–Email (especially bulk)

–Instant Messaging

–Social Media (Facebook, Flickr, Twitter)

–Digital Signage

•Scope Does Not Include:

–Advertising

–TV

–Radio

–E-Newsletters

•However, some cross-over expected

•We will focus on

–How it looks

–The voice it speaks in

•We won’t focus on

–The services themselves [Read more →]

When we formed the State COMM Strategic Communications Planning Team in January 2010, I knew the challenges were daunting and the timetable totally unrealistic.  Yet this week’s reports form the four sub-committees were stellar.  All four groups; Marketing & Public Relations, Web & digital Communications, Internal Communications and Publications have made substantial progress toward our goal of delivering a strategic communications plan to Chancellor Woodson (get use to that name) shortly after his arrival.

While the presentations are posted on the NC State NING site, http://ncsucommunicators.ning.com/, I’m going to present each report here over the next few days.

To say I was impressed, blown away, amazed, would be an understatement. Congratulations to everyone involved and thank you for your commitment to the process and to NC State University.  This is a world class effort and it will help NC State achieve its dreams.

Marketing & Public Relations Committee

Our Charge:

Communications with a marketing component:

strategic planning, awareness campaigns and advertising.

• Develop and propose key messages
• Recommend improved tools, processes and training programs for campus communicators

SWOT Analysis – Strengths

• University has invested in hiring professional communicators throughout colleges, departments, units.

• Colleges have strong partnerships with industry.

• We have strong, relevant stories to tell and an alumni base willing to spread the word about NC State.

• University has invested in marketing research. [Read more →]

From Tim Peeler, former Technician Editor and active State COMM participant:

Technoids:

Here are a couple of updates for everyone on the e-mail list and those who have contacted me via Facebook. Had a long cup of coffee with Saja Hindi, who was last year’s editor in chief and one of the members of the committee formed to help come up with ideas to help Technician move forward. http://www.savetechnician.com.

For all you old fogeys out there, just wanted to let you know that we aren’t the only ones who love the newspaper and appreciate the experiences and opportunities we had while there. I think that’s a feeling that spans all generations.

I was also at a two-hour meeting of campus communicators today and a good portion of that meeting was devoted to talking about the situation at Technician. Lots of ideas were bounced around. I have also received ideas from lots of concerned alumni.

Finally, I spoke briefly last night with Tom Stafford, who has been fielding lots of calls and e-mails about the current situation. The university administration is certainly paying attention. [Read more →]

Despite the lunatic fringe out there who are spreading rumors that the Technician may go away, it’s not gonna happen.  NC State is behind the newspaper and student media.  Lots of soul searching going on and no doubt, a reorganization or rearrangement may be in order, but gone.  Never.

First published in 1920, Technician is celebrating its 90th anniversary this year.  A pretty impressive accomplishment.  While it can’t compare to The Dartmouth up in Hannover, NH which is 211 years old (it gets cold up there and the kids need something to do,) 90 is  nothing to sneeze at.  Alumni from around the world have rallied around the paper in a show of support that should make the Wolfpack proud.

The student newspaper is part of the college experience and I can’t imagine a university without one.  In fact, as a senior I wrote for the Independent Florida Alligator at UF.  Today the youngest pup in the Hice pack is a photographer for same student paper.  Has the main front page photo in today’s edition! [Read more →]

Ahhhhhhhhhhhhh.

Passion Rules!

101 of 100